The Grand Shuffle is the first-ever dedicated shuffleboard bar in the Netherlands and a true milestone for competitive socializing. Located in Utrecht, this high-end venue brings together premium design, social gaming, cocktails, and unforgettable nights out. Experience it yourself and plan your visit at The Grand Shuffle.


For this project, Shuffly designed and manufactured eight fully custom, digital shuffleboards, all built with custom hardware and software to deliver the ultimate shuffleboard experience. The result: the largest shuffleboard-only venue in the Netherlands, fully focused on interactive gameplay and social connection.
Together with Brothers Horeca Groep, Shuffly was closely involved in the development of the concept. From the custom shuffleboard design and branding to the optimal layout of the venue, Shuffly shared its expertise to ensure maximum flow, engagement, and revenue per square meter.
The Grand Shuffle is all about Competitive Socializing: enjoying great drinks, catching up with friends and family, and sliding pucks in a vibrant, high-energy environment. Brothers Horeca Groep deliberately chose shuffleboard over other social gaming concepts because of its accessibility for all ages and genders, strong food & beverage integration, and its ability to bring people together.
With this project, The Grand Shuffle sets a new standard for social gaming in the Netherlands and marks a major step in the growing popularity of shuffleboard nationwide.
Congratualations with the marketing launch from this high end concept! 🎉

The Grand Shuffle: the first shuffleboard bar in the Netherlands.
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